Social Media - Making social media work for your organisation (Beginner level)

Course Information

  • Course Code: BC938
  • Duration: 3 hours
  • Price: £75.00
  • Start Date: 04-Oct-17
  • Times: 09:30-12:30
  • Delivery Type: PT

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Blackburn College in partnership with Jane Binnion are pleased to offer the opportunity for you to attend our new Social Media and Business Strategy suite of courses.


About the tutor:

Jane Binnion is an award-winning social media and ethical sales trainer and author of The Heart of Sales.  She is based near Lancaster and works with organisations across the UK.  Jane is a qualified and experienced adult trainer, so has a deep understanding of learning styles.  Her background was mostly in charities and local government, where she was trained to be systematic, and solution focused.   As a result she now specialises in strategy and policy.  Jane is an ethical entrepreneur and uses social networking to grow her own successful business. 


Jane & Social Media: 

Success in social media and sales is all about the relationships that we build.  With a degree in sociology, a background in community work and training in Business Education from Phil M. Jones, she brings a full understanding of human interaction that will bring you the results you want.

What will I study?

This is a hands-on session which will explore how to make social media work most effectively for your organisation.   The workshop will give a tour of the main social media platforms and will address the following questions (plus any others you may have):


    Which are the best platforms for me?
  • What is the correct etiquette?
  • How do I build my following?
  • How often & what should I post?
  • How do we create good quality, relevant content?
  • How much time should I spend on social media?
  • How do I manage it all?
  • How do we know if it’s working?


And, because safety is important you will also have the opportunity to watch ‘#THINK’ - the social media policy staff training film.


You will be sent a simple strategy document and by the end of the workshop you will have started to build a social media strategy that works for your organisation.


This unit can be booked separately or as part of our Social Media suite of courses, see here

Entry Requirements

There are no specific entry requirements however we would ask that students have basic computer skills and have a good command of English.


Please ensure that you already have your social media account(s) activated as there will not be the opportunity to set these up and remember to bring your passwords and log in details so that you can work live during the sessions.


Don’t forget to bring any questions that you may wish Jane to answer!

How will I be assessed?
What can I do next?

You may be interested in our Social Media suite of courses or have you considered the CIM Level 4 qualification?

For more information

For more information about this course, contact our specialist team on 01254 29 25 00 or email

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