Social Media - LinkedIn for you and your business (Beginner Level)

Course Information

  • Course Code: BC939
  • Duration: 3 hours
  • Price: £75.00
  • Start Date: 01-Nov-17
  • Times: 09:30-12:30
  • Delivery Type: PT

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Blackburn College in partnership with Jane Binnion are pleased to offer the opportunity for you to attend our new Social Media and Business Strategy suite of courses.


About the tutor:

Jane Binnion is an award-winning social media and ethical sales trainer and author of The Heart of Sales.  She is based near Lancaster and works with organisations across the UK.  Jane is a qualified and experienced adult trainer, so has a deep understanding of learning styles.  Her background was mostly in charities and local government, where she was trained to be systematic, and solution focused.   As a result she now specialises in strategy and policy.  Jane is an ethical entrepreneur and uses social networking to grow her own successful business. 


Jane & Social Media: 

Success in social media and sales is all about the relationships that we build.  With a degree in sociology, a background in community work and training in Business Education from Phil M. Jones, she brings a full understanding of human interaction that will bring you the results you want.

What will I study?

Did you know that every single second of the day, 2 new members join Linkedin?  It's the world's largest professional platform.  Learn how to make the most of LinkedIn for your business, to network, generate leads and make sales.


What you’ll learn on this workshop:

    How it works - the basics & etiquette
  • How to create the best profile for you and your business
  • Getting your message across on LinkedIn without selling
  • How to drive visitors to your website through LinkedIn
  • How to find people the right people to connect with
  • How to use LinkedIn groups, a company page and Pulse

By the end of the workshop you will have an action plan to implement immediately


We will work live so please bring your laptop, log in details - and questions


This unit can be booked separately or you may wish to book our full suite of social media courses, see here

Entry Requirements

There are no specific entry requirements however we would ask that students have basic computer skills and have a good command of English.


Please ensure that you already have your social media account(s) activated as there will not be the opportunity to set these up and remember to bring your passwords and log in details so that you can work live during the sessions.


Don’t forget to bring any questions that you may wish Jane to answer!

How will I be assessed?
What can I do next?

You may be interested in our social media suite of courses.  Or have you considered the CIM Level 4 qualification.

For more information

For more information about this course, contact our specialist team on 01254 29 25 00 or email

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