Social Media - Facebook strategy for your business (Beginner level)

Course Information

  • Course Code: BC940
  • Duration: 3 hours
  • Price: £75.00
  • Start Date: 15-Nov-17
  • Times: 09:30-12:30
  • Delivery Type: PT

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Blackburn College in partnership with Jane Binnion are pleased to offer the opportunity for you to attend our new Social Media and Business Strategy suite of courses.


About the tutor:

Jane Binnion is an award-winning social media and ethical sales trainer and author of The Heart of Sales.  She is based near Lancaster and works with organisations across the UK.  Jane is a qualified and experienced adult trainer, so has a deep understanding of learning styles.  Her background was mostly in charities and local government, where she was trained to be systematic, and solution focused.   As a result she now specialises in strategy and policy.  Jane is an ethical entrepreneur and uses social networking to grow her own successful business. 


Jane & Social Media: 

Success in social media and sales is all about the relationships that we build.  With a degree in sociology, a background in community work and training in Business Education from Phil M. Jones, she brings a full understanding of human interaction that will bring you the results you want.

What will I study?


A 2014 Ofcom report noted that Facebook remains the default social networking site for almost all UK adults who are online; 24 million people in the UK check into Facebook daily and 1 in 7 people on the planet are using it.   That makes Facebook a pretty powerful communications tool for small organisations who want to be found by and communicate with their customers with 42% of marketers reporting that Facebook is critical or important to their business.


This is a small group workshop for people who are fairly new to Facebook for business use, or have a page that they are not using well.  This half day workshop will get you using Facebook for business safely and effectively covering:


    Starting with a strategy - How to make best use of Facebook to grow your organisation
  • Exploring all the tools
  • The rules – including competitions
  • Ensuring your page is attractive and has all your up-to-date information
  • Exploring Facebook adverts, one of the most cost-effective forms of paid marketing
  • Monitoring and analytics


By the end of the workshop you will have an action plan to implement immediately.  We will work live so please bring your laptop, log in details - and questions


This course can be booked separately or as part of our full social media suite of courses, see here

Entry Requirements


There are no specific entry requirements however we would ask that students have basic computer skills and have a good command of English.


Please ensure that you already have your social media account(s) activated as there will not be the opportunity to set these up and remember to bring your passwords and log in details so that you can work live during the sessions.


Don’t forget to bring any questions that you may wish Jane to answer!

How will I be assessed?
What can I do next?

 You may be interested in our full suite of social media courses or have you considered our CIM Level 4?

For more information

For more information about this course, contact our specialist team on 01254 29 25 00 or email

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