Social Media - Business Strategy, SEO, Twitter, LinkedIn, Facebook & Instagram for your business (Delivered by Industry Expert - May King Tsang) - SPECIAL OFFER PRICE

Course Information

  • Course Code: BC941
  • Duration: 6 weeks x 3 hours
  • Price: £360.00
  • Start Date: 27-Oct-17
  • Times: 09:30-12:30
  • Delivery Type: PT

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Overview

Blackburn College in partnership with May King Tsang, founder of MayKing Tea are pleased to offer the opportunity for you to attend our new Social Media Strategy for Business suite of courses.

Develop a detailed understanding of key social media specialisms to help you to promote your business.  This course is suitable for people who are responsible for the planning, execution and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge in this area.  

Our industry specialist delivering the social media courses is May King Tsang, we are extremely fortunate to have May King undertake these courses for Blackburn College.

 

About May King Tsang: the tutor

May King Tsang

Hello there.  My name is May King Tsang.  My first name is May King and I founded MayKing Tea in 2010 in the UK.   An opportunity took me took me to Australia 6 months later. Without knowing a single person, I used Social Media to get known, and created Australia’s first support-for-business Facebook Group: Queensland Business Group. The group currently supports over 7500 business owners offering free advice, support and referrals.


I returned to the UK 10 months ago and have continued to be out sought for my Social Media consultancy, my Business Mentoring and Live Tweeting skills because of the work I built on Social Media to gain people’s trust; demonstrate leadership, experience and authority.

During these courses, I will be able to show you how you can also be known on Social Media for your expertise which, in turn will help you to gain more customers, more business, and more opportunities.

I am currently representing Google as part of their #Digital Garage initiative as a Business Mentor for small businesses and students, and a Keynote Speaker on topics of Digital Marketing especially Social Media Marketing, Personal Branding, and Search Engine Optimisation.

What will I study?

 

  1. Social Media Strategy for business:

Social Media Marketing is a strategy that businesses cannot fail to ignore.  Many businesses are ‘on Social Media’, but is it having an impact on their business? Or is it taking too much of their time?  This course explains how Social Media can help your business; helps define Social Media jargon and creates a working strategy suitable for any business and finishes off with time-saving apps, and extra resources.

 

    How Social Media helps businesses
      Brand Awareness
    • Networking (offline and online)
    • Search Engine Optimisation
  • Social Media Marketing Explained
      Content Marketing
    • Relationship Marketing
    • Influencer Marketing
  • Social Media Do’s and Don’ts
      Becoming a Thought Leader
    • Hashtags, Bashtags and Newsjacking
    • Spamming, Selling and Promoting
  • Creating a Working Strategy
      Understanding the big four
    • Know Your Fans and Followers
    • Running Campaigns
  • Social Media Tools
      Scheduling
    • Graphic Apps
    • Test and Measuring
  • Summary
      Q&A
    • Additional Resources
    • Further learning

 

 

  1. Search Engine Optimisation Demystified

The biggest question that most business owners ask is how to get onto page one of Google (and other search engines).  This is known as Search Engine Optimisation.  There are companies that charge a small fortune as they claim to know the magic formula to get you there, but can they help you to stay there?  This course will outline some of the strategies business owners can do themselves without paying SEO companies thousands.

 

The session will include:

    What is Search Engine Optimisation?
      Think like a customer
    • Paid Search / Organic Search
    • How does your site rank?
  • Understanding SEO speak
      Keywords
    • Content
    • Inbound links (back links)
  • SEO Tools
      Google Trends
    • Google Analytics
    • Keyword Planner
  • SEO Good Practice
      Relevant Content
    • Updated Website and Online Presence
    • Reviews
  • Summary
      Q&A
    • Additional Resources
    • Further learning

 

 

  1. Twitter for Business

Twitter is one of the big four Social Media applications which businesses have used successfully to network, to find new customers, find out the latest news and is the best platform for demonstrating customer service.  This workshop helps business, organisations and charities gain a better understand of Twitter, how to use Twitter effectively, and will walk away from the workshop and a workable Twitter strategy.

 

The session will include:

    Twitter Fundamentals
      Why Twitter?
    • Set up Twitter Account
    • How Businesses use Twitter
  • Understand Twitter speak
      Replies and Mention
    • RT and DM
    • Hashtags
  • How to use Twitter
      Brand Awareness
    • Build Relationships / Community
    • Be a Thought Leader in your Industry
  • Twitter Strategy
      Lists and Scheduling
    • Trending Hashtags / Competitions
    • Twitter Chats
  • Summary
      Q&A
    • Additional Resources
    • Further learning

 

 

  1. LinkedIn for you and your business

LinkedIn is more than a professional CV that you can place online.  In fact every single second of the day, 2 new members join LinkedIn.  It is the world's largest professional platform. Learn how to make the most of LinkedIn for your business, to network, generate leads and make sales.

 

The session will include:

    LinkedIn Fundamentals
      Why LinkedIn?
    • Understanding LinkedIn
    • Using LinkedIn partners
  • Set Up LinkedIn Profile
      Profile
    • Media, Experience,
    • Accomplishments and Awards
  • How to use LinkedIn
      Get connected
    • Offer and Ask for Skills and Endorsements
    • Write and Ask for Recommendations
  • LinkedIn Strategy
      Comment and Post
    • LinkedIn Groups
    • Networking Online and Offline
  • Summary
      Q&A
    • Additional Resources
    • Further learning

 

 

  1. Facebook Strategy and your business

With Facebook hitting the 2 billion users’ mark, it is a Social Media platform that businesses cannot afford to ignore.  42% of marketers reported that Facebook is critical or important to their business.  If you have a Facebook Page or are thinking of starting one, attend this session to take away a working strategy for you to implement for your business.

 

The session will include:

    Facebook Page Fundamentals
      Why Facebook?
    • Understanding Facebook Algorithm
    • Understanding Facebook Users
  • Set Up Facebook Page Profile
      Cover Photo
    • Opening Hours
    • Calls to Action
  • Know your Brand
      Brand speak
    • Understand your customer
    • Set Goals
  • Facebook Strategy
      Use pictures, gifs, and videos
    • Test and Measure
    • Consider Facebook Ads
  • Summary
      Q&A
    • Additional Resources
    • Further learning

 

 

  1. Instagram for Business

Instagram is the fastest growing Social Media application today.  Acquired by Facebook in 2012, it is a platform that has won favour with businesses to build fans, build relationships and drive followers to websites.  With over 700million users as of April 2017 and growing, it is a platform that some businesses cannot fail to ignore.

 

The session will include:

    Instagram Fundamentals
      Why Instagram?
    • Personal or Business Account?
    • How Businesses use Instagram
  • Understand Instagram speak
      Posts, Comments and Likes
    • Filter and Captions
    • Hashtags
  • How to use Instagram
      Brand Awareness
    • Build Relationships / Engage your followers
    • Be a Thought Leader in your Industry
  • Instagram Strategy
      Look at Competitors
    • Using Instagram Stories / Video
    • Connect with Facebook
  • Summary
      Q&A
    • Additional Resources
    • Further learning

 

We will work live so please bring login details – and your questions.

 

 

 

 

Entry Requirements

There are no specific entry requirements however we would ask that students have basic computer skills and have a good command of English.  Please ensure that you already have your social media account(s) activated as there will not be the opportunity to set these up and remember to bring your passwords and log in details so that you can work live during the sessions.

 

 

How will I be assessed?

No formal assessment.

 

 

What can I do next?

 

CIM & Marketing courses

For more information

For more information about this course, contact our specialist team on 01254 29 25 00 or email business@blackburn.ac.uk

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