CIM - Level 6 - Diploma in Professional Marketing

Course Information

  • Course Code: EC136
  • Duration: 51 weeks x 3.5 hours
  • Price: £2130.00
  • Start Date: 19-Oct-17
  • Days: THU
  • Times: 17:30-21:00
  • Delivery Type: PT

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Overview

Background

The Level 6 Diploma in Professional Marketing has been developed following extensive global employer-led research including small business, international organisations and numerous marketers across a range of marketing and wider business functions.

University Centre at Blackburn College has a long track record of offering Chartered Institute of Marketing qualifications.In 2015, the Awarding Body at The Chartered Institute of Marketing (CIM) has commended University Centre at Blackburn College for the excellent standard of results achieved for assessments submitted in the December 2014 assessments session for the Project Management in Marketing unit of the CIM Professional Diploma in Marketing.

The Course

The CIM Level 6 Diploma in Professional Marketing is replacing the CIM Level 6 Professional Diploma in Marketing.

The aim of the CIM Level 6 Diploma in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry. Successful completion of the CIM Level 6 Diploma in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at a management level and to carry out an essential and successful professional marketing role within the workplace.

Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.

 

Who's it for?

The CIM Level 6 Diploma in Professional Marketing is aimed at the professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing.

What will I study?

To achieve the CIM Level 6 Diploma in Professional Marketing, a pass in BOTH mandatory modules plus ONE elective module is required.

The modules currently available at Level 6

Course Content:

 

MANDATORY:

Strategic Marketing: Analysis & Insight/Planning/Implementation & Control

and

Mastering Metrics: Metrics & Analytics/Measuring Effectiveness/Analytics for Decision Making

 

OPTIONAL:

Driving Innovation:  Entrepreneurial Marketing/Innovation/The Marketing Champion

or

Digital Strategy: Digital Disruption/Digital Planning/Delivering Digital Success

 

 

Registration/Assessment:

Approx. £50 - £75 Annual Membership Fee / Approx. £130 Assessment Fee (per assessment

Entry Requirements

One or more of the following is required to gain entry onto this qualification:

    CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing
    Any relevant Level 4 qualification
  • Foundation Degree in Business with Marketing
  • Bachelors or Master's degree from a recognised university, with at least one third of credits coming from marketing content (i.e.120 credits in Bachelor's degrees or 60 credits with Master's degrees)
  • Professional practice (suggested two years marketing in an operational role) and diagnostic assessment onto Level 6

 

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above.   CIM will consider other equivalent alternatives.

How will I be assessed?

Via a mixture of exam, portfolio and assessment

What can I do next?

Your course tutor will advise you as to the next steps in your management career.  We are planning to offer the CIM Level 7 soon (likely from September 2017) and if this is of interest to you, please register your details at business@blackburn.ac.uk or contact 01254 292500.

For more information

For more information about this course, contact our specialist team on 01254 29 25 00 or email business@blackburn.ac.uk

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