Events Management - Beginners
- Course Code: EC236
- Duration: 10 weeks x 3 hours
- Price: £325.00
- Start Date: 02-Oct-17
- Days: MON
- Times: 18:00-21:00
- Validated by: NONE
- Delivery Type: PT
The aim of this module is to encourage students to investigate and develop an appreciation of the particular needs of clients within the conference and events sector, enabling them to analyse events management from an operational viewpoint. The students will examine how the project manager fits into the event management structure and several project management techniques will be examined and then applied to event management experience. Evaluation methods will be considered and limitations outlined. Students will be expected to demonstrate their project management skills by producing a project proposal and by project managing a specific event in small teams at the Advanced level.
- What will I study?
Introduction to the scale and scope of the events industry:
Contribution to economy; contribution to employment; global scale of the industry; events by type; professions within the industry (event managers, creative director or team, production and technical staff , health and safety and licensing specialists; marketing and PR officers); history of the events industry; trends within the events industry.
Event Management Principles:
Analysis of all possible risks that could affect the planning or running of an event; detailed planning incorporating any identified risks; implementation and delivery of the planning; performance evaluation of the delivery and planning of the event and its success; Gantt Charts and Running Orders.
Approaches to event operations:
Identifying possible dates ; Establishing planning and promotional action plans - Gannt charts and running orders; Reviewing and evaluating past, current, and potential funding sources; Reviewing, updating, and preparing policies and procedures governing the meeting and distribute them to all staff; venue / site; staffing; resources; finance ; legal insurance ; health and safety; facilities for people with disabilities; waste types, e.g. food remnants/paper/plastic at catering concessions; health and safety; production schedule Analysis of internal/external environment: Assessing the market; assessing your company; Importance of project management and its application to event operations management; the events operations management model; analysis of internal/external environment
Marketing and promotion of events:
the '4 P' and how they relate to marketing - customer behaviour and how this effects marketing; the key stages involved when planning for an event; the importance of marketing when planning an event; assessing feasibility and current market position
Event Discussion & Detailed planning applications:
Assigning roles and responsibilities for students' event; detailed planning applications; business plan presentation
Event Planning Process:
Analyse and apply risk/financial planning management techniques and introduction to markets; analysing and applying risk/financial planning management techniques; supply and demand markets; risk management issues; relating these to students' live assessed event; event operations, event operations model, event discussion and update of planning. Planning applications: Requirements for planning permission; events requiring a planning permission; public services that could be affected or needed; permitted development rights
Product and service development:
Definition of product; definition of new product development; intellectual property; different products and service developments; concept development and testing; brands; marketing; promotions
Roles and responsibilities of an Event Manager within an event context:
Roles and responsibilities; marketing and publicity; operations; sales; Skills required of an event manager; responsibilities of those working in specialist areas; qualifications required of an event manager; training; opportunities; running orders and designing these for events.
Sponsorship, Trends and Time Management: Changing trends affecting the Conference and Events sector, sponsors as a key factor, the importance of time management
Health and Safety in relation to the event:
Penalties of non-compliance, high risk foods and associated hazards, relevant legislative requirements, risk assessments Supply Chain Management: Defining supply chain management; strategic level; operational level; tactical level
This module will be delivered utilising a combination of theory and practical sessions. These will also be combined with open forums, discussion sessions and the use of other visual aids such as DVDs, which will in turn consolidate the theory input and enhance student debating skills encouraging them to relate the concepts and principles to their immediate day to day environments. The teaching and learning strategy aims to develop knowledge and practical skills needed to run an event and students are supported in the planning and execution of a themed event.
- Entry Requirements
There are no specific entry requirements however students should have an interest in the subject and/or be undertaking event management as part of their role.
- How will I be assessed?
- What can I do next?
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