Introduction to Retail Management

Course Information

  • Course Code: EC306
  • Duration: 8 weeks x 3 hours
  • Price: £300.00
  • Start Date:
  • Days: TUE
  • Times: 18:00-21:00
  • Delivery Type: PT

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This course is ideal for anyone who works (or who would like to work) in a retail setting.

What will I study?

The retail environment:

Recognise the scale and variety of retail including the many different types and sizes of retail outlets, Identify the varying career opportunities that retail offers, Recognise the different types of retail ,Understand where goods come from and how the waste is managed


Personal effectiveness and teamwork:

Identify how to maximise your personal effectiveness, Explore learning styles, understand the value of personal development, Appreciate the importance of an effective team


Effective customer service:

Define good customer service, Recognise the importance of good customer service, Understand customers needs and expectations, Understand why customers complain and how to deal with complaints, understand how the law protects customers rights and those of the retailer and their employees


How are you communicating?

Identify the different forms of communication, Use listening skills to identify the needs of customers and colleagues, Develop questioning skills


Product knowledge

Give clear information to customers, Identify the features and benefits of products for the customer, Understand the basic rules for demonstrating products to customers, Understand how products are displayed, Understand how customers concerns can influence retailers


Effective selling skills

Recognise the importance of identifying customers needs, Identify the seven steps to successful selling, Identify opportunities for link selling where appropriate


Health and Safety

Recognise the importance of health and safety legislation, Identify potential hazards in the workplace, Take action to deal with accidents, Understand COSHH - Control of Substances Hazardous to Health, Recognise the importance of cleanliness and hygiene; Understand your employment rights and responsibilities



Identify the security devices available to retailers, Examine the causes of stock loss, Identify different types of shop theft and possible prevention, Identify ways of preventing theft, Recognise the importance of maintaining the security of cash, Identify the importance of maintaining the security of credit sales

Entry Requirements

All welcome.

How will I be assessed?

No formal assessment.

What can I do next?

See our website for our variety of courses on offer.

For more information

For more information about this course, contact our specialist team on 01254 29 25 00 or email

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