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CIM Level 4 – Certificate in Professional Marketing

Course Code: EC135A/B/C

Validated by: CIM

UK Price: £600

Course Delivery: ,

Course Type:

Course Level :


The CIM Level 4 Certificate in Professional Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing.

The CIM Level 4 Certificate in Professional Marketing is replacing the CIM Level 4 Professional Certificate in Marketing.  The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry. Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.
Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.

What Will I Study?

Background - The Level 4 Certificate in Professional Marketing has been developed following extensive global employer-led research including small business, international organisations and numerous marketers across a range of marketing and business function.


About CIM - The Chartered institute of Marketing (CIM) has been representing its members and the industry for over 100 years.  A Royal Charter was granted by Her Majesty the Queen in 1989 and the governing principles remain as relevant today as when first set out by Royal Charter:  “…to promote and develop the art and science of marketing and to encourage, advance and disseminate knowledge, education and practical training in and research into the art and science”.

CIM strongly believes that high standards of quality and integrity are vital to the success of the marketing profession so maintaining, developing and setting standards with the industry is a key part of CIM’s work.  The Professional Marketing Standards were developed and released in 2006 by CIM and have recently undergone further review following extensive research with employers and leading academics. The 2014 release of the Professional Marketing Standards clearly show the competencies expected of marketing professionals at each stage of their career and are designed to guide both marketers and their employers to assess a level of proficiency and training needs.  As the world’s largest organisation for professional marketers, CIM has a global reputation as a centre of excellence and its qualifications are recognised worldwide.

Entry Requirements

One or more of the following is required to gain entry onto this qualification:

  • CIM Level 3 Introductory Certificate in Marketing qualification
  • Any relevant Level 3 qualification
  • Any UK Degree or International equivalent
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4

If English is not your first language, evidence of achieving one of the following English Language qualifications within the last two years is also required: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above), or Cambridge Certificate of Advanced English (grade B or above is required). CIM will consider other equivalent alternatives.


To achieve the CIM Level 4 Certificate in Professional Marketing, a pass in BOTH mandatory modules plus ONE elective module is required.


The modules currently available at Level 4 are:



  • The Marketing Concept
  • Analysis & Insight
  • Marketing Mix


Integrated Communications:

  • Internal Marketing
  • Value Propositions
  • Marketing Communications



Customer Experience:

  • Customer Context
  • Customer Experience
  • Measuring & Monitoring


Digital Marketing: 

  • The Digital Landscape
  • Digital Toolkit
  • Digital in Action


The elective modules will be offered from September 2015.  To complete the CIM Level 4 Certificate in Professional Marketing, students will be expected to choose either the Customer Experience or Digital Marketing module.  Please note that one of the elective modules will run on a Wednesday evening as opposed to a Monday evening

Financial Support

There is no financial support for this course. Request an application pack by telephoning on 01254 292500 or by emailing us at


Qualification Achieved

CIM Level 4 – Certificate in Professional Marketing

Other Information

How much does it cost?

You can choose to pay either per module or per year.  If you do choose to pay by module then please note that these fees must be paid before the start of each module.   Students funding their own course and paying yearly may be eligible for direct debit instalment options – contact us to discuss before making your booking.

Should you be receiving sponsorship from your employer and you wish to pay for your elective module now, this option is available however we would ask you to confirm this to us upon application along with your choice of elective module.  This option is only available to those students whose employers are paying for their course.

Fees:       £600 per module or £1,200.00 for the year
(further £600 due to complete the qualification in 2015)


Registration & Assessment Fees: £50 Annual Membership Fee & £130 Assessment Fee (per assessment)


(prices subject to change)


Course dates

Tutorial:        Mondays 22nd September 2014 – 23rd February 2015

Marketing:        Mondays 22nd September 2014 – 23rd February 2015      

Integrated Communications:   Mondays 2nd March – 3rd August 2015

Course times:   5.30pm – 9.00pm



To find out more

Email The Training People at Blackburn College or call us on 01254 292500.

Blackburn College is committed to ensuring that disabled people, including those with learning difficulties, are treated fairly. If you are a disabled person, please ensure that we know what you need so that we can make all reasonable adjustments to help you succeed.

Please note: Our courses are delivered on site at the main campus and/or off site at one of our dedicated Business Suites


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