B-581 Apprentice Service Advisor at Bowker BMW based in Preston

Job type Apprenticeship
Contract Type Apprenticeship
Positions Available 1
Salary £3.70
Reference Code B-581
Hours Per Week 8.30 to 5.00 (unpaid lunch break 1 hour) 37.50 hour week Monday to Friday
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Job Description

Directly responsible to:

Aftersales Manager/Service Manager.


To maximise service sales and profitability by using professional sales techniques.

To create customer confidence in the company by ensuring a professional performance.

To ensure the highest standard of courtesy and efficiency in customer contact and communication.

To record customer requirements and details accurately.

To record vehicle details and service histories accurately and effectively operate a customer follow-up system.

To effectively operate a service department loading system.



Improve profitability:

To ensure customer awareness of all products and services available.

To sell additional products, services and repair work in a professional manner.

To carry out promotional work as directed and with enthusiasm.

Customer satisfaction:

To maximise dealership profile.

To ensure the highest degree of efficiency and understanding of customer requirements.

To provide customer estimates according to company policy on schedules, times and pricing.

To be instrumental in facilitating a ‘first time fix’ wherever humanly possible for all repairs.

Record maintenance:

To initiate job documentation and maintain customer records and follow-up systems.

To document all warranty work as per manufacturers' requirements and dealership policy.

Cost control:

To ensure account customers have sufficient credit to enable all work advised to be carried out as agreed.

To ensure all work has been carried out as detailed and charged for.

To ensure all cash sales are charged and money collected on completion of work.




To ensure reception area is staffed at all times or by agreement with management.


To ensure that customers need the repairs/servicing detailed on the job card and sign the relevant section in agreement.

To ensure customers are advised of all work carried out and of any further or future requirements the vehicle may have for repair or service.

To ensure customers are notified of methods of payment prior to collecting vehicles.

To collect payment for repairs and service to vehicles,

To ensure correct procedures are adopted for verification of payment by cheque, credit

card or charge card.

To ensure all warranty work has been identified and signed for by the customer.

To accurately maintain the service department loading system.

To accurately maintain all document and DMS control systems, in line with QMA process requirements and Dealership Best Practice.

To accurately maintain cash/credit accounting systems and ensure security of all payments received.

Comply with FSA guidelines and monitor updates as appropriate



Maintain effective liaison with customers and other members of workshop staff.

Maintain effective liaison with other departmental staff where appropriate.

Ensure adequate display of promotional material is available for customer use.

Ensure feedback of information to appropriate persons of any customer problems.

Notify customers where necessary of completion of work.

To ensure any interpretation of warranty work and the policy on a warranty claim is clearly identified to the customer.

To ensure courteous and cost-effective use of telephone.

To ensure a high standard of personal and dealership presentation in the service reception area at all times.

To ensure that at all times you work towards delivering the VERY BEST overall Customer Service Experience, and in so doing you maximise your individual CCCP performance, together with that of the Service Department overall.

Person Specification

Desirable Skills

Ability to accurately record all relevant information

Good computer skills

Personal Qualities

Ability to communicate clearly and concisely with customers and other staff members

Ability to handle upset customers effectively

Desired Qualifications

A willingness to attend BMW (GB) Centre for Development training courses, as agreed and required

5+ GCSE’s including English / Maths grade C/4 or above

Future Prospects

We see the successful candidate being retained by the business and progress within the company

Things to Consider

During your time as an Apprentice, you will be assigned a mentor from Bowker Preston who will coach and support you throughout your Apprenticeship journey with the College.

As you will be working with a highly successful and award-winning Retailer, the position offers:

23 days holiday a year plus bank holidays, increasing to 25 days after 5 years’ service.

Company pension scheme

Training, coaching and development funded

Incentives and rewards

Regular promotions from within

Free tickets to local and national events

Staff social events

Please note that the closing date for this vacancy is at the employers’ discretion and is subject to change. If this vacancy has been filled we will endeavour to support you in finding alternative vacancies.


Other Information

Apprenticeship or Advanced Apprenticeship


Proposed Duration

12-18 months

Training to be Provided

Apprenticeship Level 2 in Business Administration, Functional Skills Level 1/2 in English, Maths and ICT if required


Apprenticeship Team

01254 292500




How To Apply
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