Referral Marketing - Networking+Strategy=Return On Investment (intro)

Course Information

  • Course Code: BC920
  • Duration: 3 hours
  • Price: £99.00
  • Times: 09:30-12:30
  • Delivery Type: PT

Start Dates

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  • Are you getting all the referrals you want for your business?
  • Do you get referrals predictably and consistently or by chance?
  • Do you even know where your referrals come from?


It is a fact that people buy people so it makes sense to do business relationally as opposed to transactionally, yet so many attend networking events with the intention of “making a sale” rather than getting to know, like and trust contacts made.

Even if you hate networking are you making the most of the contacts you already have?


Blackburn College in conjunction with Carmen Parkinson of The Business Clinic are pleased to announce the release of our new suite of Progressive Marketing Techniques for the Small Business Owner (Referral Marketing & Networking Etiquette) courses.


About the tutor:

Carmen Parkinson comes to Blackburn College with the success of 14 years in the recruitment industry including setting up her own agency.  She is a graduate of the Certified Networker Programme and has previously worked within the financial services and retail sectors.  Carmen truly believes that treating people how they want to be treated thereby building relationships that last can only equal success in business.

During her 11 years within the financial services sector she received seven consecutive awards for being the top performer nationally. She has a degree in business studies and marketing and is DISC. Accredited.  For the past five years Carmen has worked as a mentor and business advisor with The Business Clinic Organisation.  


Who is this course for?  Business owners & those with a responsibility for business development/targets/goals/income generation.

What will I study?

Do you even know when you receive a referral, where it has come from, who to thank, the return on investment of time and money already spent, how to generate more of the same?

The answer without a strategy or tracking mechanism is almost definitely NO. Referral generation is definitely cost efficient but is also time rich so don’t waste it, invest three hours of your time wisely and learn valuable, and practical, tips which you can apply to YOUR network, friends, family and peers.

This Initial 3 hours is an introduction to referral marketing strategy and will give you an awareness of how to access your wider network.

Invest three hours of your time wisely and learn valuable, and practical, tips which you can apply to YOUR network, friends, family and peers

Entry Requirements

There are no entry requirements for this course, anyone with an interest in building their business network is welcome.

How will I be assessed?

Interactive and practical exercises/activities

What can I do next?

Register for the referral marketing 12 week programme delivered at The Business Clinic – your tutor will give you all the details on the day – its not to be missed!


Alternatively you may be interested in our suite of Marketing courses.

For more information

For more information about this course, contact our specialist team on 01254 29 25 00 or email

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