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Build a Website for your Business

Course Information

  • Course Code: BC929
  • Duration: 14 weeks x 2.5 hours
  • Price: £250.00
  • Times: 18:00-20:30
  • Delivery Type: PT

Start Dates

  • Wednesday, 26 August 2020

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Overview

This beginners course will take you through aspects of building your own website.

What will I study?

Week 1 - Introduction 

  • Discussions on changes in technology that influence business online: - Smart phones, phone apps, social media, Wi-fi availability etc
  • Identifying a range of online business activities: - direct selling of goods services, social, internet services etc
  • Researching the benefits & limitations of having a business website: - access to more customers, wider target market, fewer overhead costs, set-up costs, time to grow and promote, 24 hour customer service & increase in demand

 

Week 2

  • Case study of Croft Mill Ltd of Colne: - looking at the development of the brand and website site map construction
  • Types of website: – passive presence, interactive, interactive customisation, B2B, B2C, C2C, bricks and clicks, click and mortar, static and dynamic.

 

Week 3

  • Complementing offline activities: -click and collect, online edition news, blogs, online booking services
  • Purpose of doing business online: - market growth, profit maximisation, increasing market share, promoting a brick and mortar business, introducing a micro-site
  • Provision of effective communication: - Bulletins and email newsletters, forums, mass communication, distribution lists

 

Week 4 - The customer interface

  • Indirect contact (FAQs, pop-ups, customer account details such as previous orders)
  • Online customer service (keeping customers informed about transactions such as shipping or bookings, full contact details, answering emails promptly, asking for feedback and responding to complaints or queries)
  • One-to-one customer relationships (live chats & Facebook messenger etc)
  • Mass customisation/personalisation (tailoring information for each customer such as previous purchases and making suggestions based on this, personalising products as MoonPig does)

 

Week 5 - 

  • Relationship marketing: - retaining customers, rewarding loyalty
  • Market Presence: - 24 hour visibility and global presence
  • Customer analysis software: - such as UserVoice or using Facebook/Instagram business and SurveyMonkey
  • How to operate online: - listings on Yell.com or Google Places, tracking competitors through Google Alerts, promote via YouTube and other social media, recruit through LinkedIn, updates through RSS feed, video conferences on Skype or Facetime, writing blogs, selling through eBay or notonthehighstreet.com

  

Week 6

  • The power of social media: - free advertising, effective brand pages, discovering the best social media for your business brand
  • Website links: - Instagram, Facebook, twitter, Pinterest
  • Search Engine Optimisation (SEO): - through social media, feedback and online advertising

 

Week 7

  • Domain names: - registering and renewing and checking domain name availability (Nominet and Internic)
  • Set-up: - In house basic website such as 1 & 1 or Wix or outsource by paying a professional
  • Construction features: - hyperlinks, action buttons, hotspots, templates and forms
  • Accessibility:  – ensuring it can be used on a variety of platforms and to all users
  • Inventory management software: - Fishbowl & Easify etc

 

Week 8

  • Payment security: - Paypal, debit credit card through WorldPay
  • Online security: - Firewalls & anti-virus/spyware software to prevent cybercrime and back up systems to restore lost data
  • Regulations: - Data protection, Distance selling regulations and trading disclosures

 

Week 9

  • Distribution: - DHL, Hermes and FedEx etc
  • Interactive Features: - Registration and login, e-commerce facilities such as shopping basket and checkout, downloads to topics of interest, message boards and online forums and email links
  • Usability: - Ease of navigation, feedback forms, dynamic interactions (automated response to preference), cascading style sheets (CSS), interactivity of digital assets such as videos and photographs or information booklet and the three clicks rule

 

Week 10

  • Storyboard and sitemap: - A graphic representation of your site and how each page links and the content of the site hierarchically (use Croft Mill website to see its construction and other website storyboards on Google images)

 

Week 11

  • Sample pages: - Headers & footers, navigation bar, search bar, contact details
  • Using Wix Website developer: - Registering and choosing a design template, action buttons and features, learners to get to know how to navigate the software

 

Week 12

  • Using Wix Website developer: -
  • Adding website features systematically

 

Week 13

  • Create a PowerPoint presentation that showcases storyboards/sitemaps and website features
  • Learners to show each other their websites through a presentation and share ideas

  

Week 14

  • Using Wix Website developer: -
  • Troubleshooting & adding final touches
  • Publishing website
  • Facilitating learners that want to buy a domain name and pay for a web package so that their site goes live
Entry Requirements

Candidates must be PC/Mac competent and have a good knowledge of PC’s before enrolling on this course.

How will I be assessed?

No formal assessment

What can I do next?

See our other Computing & IT courses

For more information

For more information about this course, contact our specialist team on 01254 29 25 00 or email business@blackburn.ac.uk

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