CIM - Level 4 - Certificate in Professional Marketing

Course Information

  • Course Code: EC135
  • Duration: 33 weeks x 3.5 hours
  • Price: £1980.00
  • Times: 17:30-21:00
  • Delivery Type: PT

Start Dates

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The Level 4 Certificate in Professional Marketing has been developed following extensive global employer-led research including small business, international organisations and numerous marketers across a range of marketing and business function.


About CIM

The Chartered institute of Marketing (CIM) has been representing its members and the industry for over 100 years.  A Royal Charter was granted by Her Majesty the Queen in 1989 and the governing principles remain as relevant today as when first set out by Royal Charter:  “…to promote and develop the art and science of marketing and to encourage, advance and disseminate knowledge, education and practical training in and research into the art and science


CIM strongly believes that high standards of quality and integrity are vital to the success of the marketing profession so maintaining, developing and setting standards with the industry is a key part of CIM’s work.  The Professional Marketing Standards were developed and released in 2006 by CIM and have recently undergone further review following extensive research with employers and leading academics. The 2014 release of the Professional Marketing Standards clearly show the competencies expected of marketing professionals at each stage of their career and are designed to guide both marketers and their employers to assess A-Level of proficiency and training needs.


As the world’s largest organisation for professional marketers, CIM has a global reputation as a centre of excellence and its qualifications are recognised worldwide.


Who's it for?

The CIM Level 4 Certificate in Professional Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing.

What will I study?

The CIM Level 4 Certificate in Professional Marketing is replacing the CIM Level 4 Professional Certificate in Marketing.


The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry. Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.


Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.


To achieve the CIM Level 4 Certificate in Professional Marketing, a pass in BOTH mandatory modules plus ONE elective module is required.


The modules currently available at Level 4 are:


Course Content:



Marketing: The Marketing Concept:  Analysis & Insight/Marketing Mix


Integrated Communications: Internal Marketing:  Value Propositions/Marketing Communications



Customer Experience:  Customer Context:  Customer Experience/Measuring & Monitoring


Digital Marketing:  The Digital Landscape:  Digital Toolkit/Digital in Action



Registration/Assessment:           Approx. £50 - £75 Annual Membership Fee / £130 Assessment Fee (per assessment)

Entry Requirements

One or more of the following is required to gain entry onto this qualification:


  • CIM Level 3 Introductory Certificate in Marketing qualification
  • Any relevant Level 3 qualification
  • Any UK Degree or International equivalent
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4


If English is not your first language, evidence of achieving one of the following English Language qualifications within the last two years is also required: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above), or Cambridge Certificate of Advanced English (grade B or above is required). CIM will consider other equivalent alternatives.



It is evident from our knowledge of the student journey that entering at the wrong level creates a completely different learning experience which can influence others.  It is vitally important that we enter you at the right level.

In order to facilitate your learning and provide you with the relevant entry level, The Chartered Institute of Marketing have developed an online diagnostic test to identify the appropriate qualification you should be studying for.

The test can be completed at either work or home.  There will be mandatory fields for you to complete. Please read each of the questions carefully, then select the appropriate answers at this link: (when asked for your name/group please state your name and the group as Blackburn College).  Once you have completed this and got your results, please forward these to us for consideration by the tutor. 





How will I be assessed?

Assessments are by a mixture of exam, assignment and portfolio.

What can I do next?

CIM Level 6 - Diploma in Professional Marketing

For more information

For more information about this course, contact our specialist team on 01254 29 25 00 or email

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