Marketing Executive (Level 4)

Course Information

  • Course Code: EB636SD
  • Duration: 60 weeks
  • Validated by: NONE
Overview

A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills - these individuals are responsible for planning and executing tactical and targeted marketing activity.

What will I study?

Typical modules include:

  • Managing and maintaining key marketing channels, including digital, offline and social media
  • Planning and delivering tactical integrated marketing campaigns
  • Managing the production and distribution of marketing materials
  • Liaising and networking with a range of stakeholders including customers, colleagues, suppliers (incl. agencies) and partner organisations
  • Collecting and analysing research information to understand target audience behaviour and views across the market in general and the marketing mix
  • Assisting in the achievement of brand positioning to agreed guidelines
  • Organising and attending events such as conferences, seminars, receptions and exhibitions.
Entry Requirements

Entry requirements will be determined by individual employers.

Apprentices without level 2 English and maths will need to achieve this level prior to taking the end-point assessment.

How will I be assessed?

End Point Assessment (EPA).

The EPA consists of 3 distinct assessment methods:

  • Multiple Choice Knowledge Test
  • Project Showcase
  • Professional Discussion
What can I do next?

Other relevant professional courses.

Your Study Programme

View Study Programme Information